MEDIA INFORMATION
NEWS RELEASE
Date: 25th July 2014

Could you be a Diamond Dressage prize-winner at this year’s
LeMieux National Dressage Championships?
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Premium equine brand celebrates its inaugural sponsorship and the Diamond anniversary of the 2014 National Dressage Championships
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The chance to win fabulous prizes in LeMieux’s Diamond Dressage Competition
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Carl Hester and Charlotte Dujardin instrumental in developing and refining product range – attendance at Championships confirmed.
As excitement builds in the lead-up to The National Dressage Championships, title sponsor, LeMieux - leading designer and manufacturer of premium equestrian equipment and a firm favourite with dressage riders across the UK - is delighted to confirm that its brand ambassadors, Olympic medallists, Carl Hester and Charlotte Dujardin will be attending this year’s event which takes place at Stoneleigh Park Warwickshire from September 18-21.
In celebration of the National Dressage Championships’ diamond anniversary of the National Dressage Champion title, LeMieux has added to the growing sense of anticipation with the launch of its ‘Diamond Dressage’ competition. The company is offering one lucky visitor to its website www.lemieuxproducts.com the opportunity to win a ‘Diamond Dressage’ prize package comprising entry to the event, hospitality, products from its current range, the chance to meet Carl and Charlotte and receive an autographed saddle pad sporting the recognisable LeMieux diamond logo.
As ambassadors for LeMieux, which means “the best”, Britain’s best dressage duo, Carl and Charlotte have brought their extensive experience to bear in helping shape many of the products in the company’s extensive range that is available online and through leading retailers across the country.
The input and feedback received from a wide cross-section of riders has been instrumental in the success of the LeMieux range and one of the reasons why the company’s owners – former Olympic event rider Robert Lemieux and his wife Lisa – were so keen to support the sport through sponsoring its prestigious Championships.
“It’s a privilege for LeMieux to support the National Dressage Championships and we’re delighted to have agreed a deal which provides us with the scope to give something back to the sport,” said Robert Lemieux. “This sponsorship is part of a long term commitment to British Dressage and we’re very excited about the prospect of working with BD to ensure the future success of these Championships.
“The LeMieux name is now well known to the dressage audience for its wide range of saddle pads in both plain fabrics and luxurious Australian Merino wool, as well as an expanded range of boots, bandages and rugs, establishing it as the leading brand in the UK - thanks in no small part to the amazing support we have received from BD members.”
In addition to the spectacle dressage presents, visitors to the Championships will be able to partake in unrivalled equestrian retail therapy in a shopping village that will be bigger and better than ever. A master class by International Dressage Rider Gareth Hughes is a must-see element of the weekend’s programme of entertainment and top class dressage, while the pinnacle of the Championships is indisputably, the crowning of the LeMieux National Dressage Champion. The 2014 LeMieux National Dressage Championship title will be awarded to the horse and rider combination that achieves the highest combined score in the Horse Health Grand Prix and LeMieux Grand Prix Freestyle.
British Dressage Chief Executive Jason Brautigam commented; “We are delighted to have LeMieux on board and welcome their three year commitment to British Dressage. We are exceptionally proud of our National Championships, which have become a fantastic sporting and social occasion. Having a well-respected brand like LeMieux alongside our Championships will ensure we can continue to improve and expand the event, as well as making it a real end-of-season celebration. With the 60th anniversary to mark, 2014 promises to be a memorable year for everyone involved.”
For full details of the four day dressage extravaganza that is the LeMieux National Dressage Championships and to buy your tickets, visit www.bdchampionships.com.
Ends
Notes to Editors
To celebrate its title sponsorship of the National Dressage Championships and in recognition of its longstanding commitment to the dressage community, LeMieux will be running a ‘not to be missed’ competition on its website www.lemieuxproducts.com.
If you are the lucky LeMieux ‘Diamond Dressage’ prize winner you will scoop:
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a pair of entry tickets to the National Championships on Saturday 20th or Sunday 21st Sept
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a £100 shopping voucher to spend on LeMieux products from the Horse Health stand.
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The lucky winner will also meet Carl Hester and Charlotte Dujardin on the stand and receive a personally signed saddle pad.
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A delicious lunch in the exclusive Nationals Pavilion is also included in this amazing prize.
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For further details visit www.lemieuxproducts.com
Media contact:
LeMieux: Andrea Worrall
t | (01608) 654040 m | 07778302502 e | panda@thegpc.co.uk
Horse Health – LeMieux, Penny Baker
t | 02380 814 360 e | penny@horsehealth.co.uk
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BD Marketing & Communications Manager, Winnie Murphy
t | 02476 698842 m | 07809 826842 e | winnie.murphy@britishdressage.co.uk
