At The GPC we believe social media should be integral to the communications tool-kit we employ to create impactful campaigns for each of our clients.

 

We don’t see it as a stand-alone cheap solution for reaching large audiences but rather one of the many media platforms that should be interwoven as part of the wider communications and marketing mix.

 

Social media therefore should work in conjunction with traditional media relations, advertising and sponsorship campaigns to convey messages among key special interest groups and to attract valuable feedback.

 

What makes social media special is the two way nature of the communication, a way of creating a true dialogue with important stakeholders, of spreading the message conveyed by traditional advertising and PR channels and gaining timely feedback.

 

Social media provides a great way of helping our clients get closer to their stakeholders, to understand them better and create stronger fully integrated media campaigns that impact on the bottom line.

 

So, in short we develop creative and engaging PR, sponsorship and marketing campaigns that integrate social and traditional media, which deliver tangible results.