If leveraged and managed correctly a good sponsorship campaign, whether of an event, artist or athlete, should integrate several, if not all, elements of the marketing communications mix. 

 

The GPC has experience of acting for rights holders, governing bodies and sponsors and therefore understands both sides of the sponsorship coin. 

 

• Sourcing, evaluation, negotiation

• Media leveraging

• Promotions - event and media

• Design, print and signage

• Corporate hospitality

• Sampling programmes

• Community relations schemes